The tag is as long as your price. Grey is what one sale costs you, lime is what you keep. Drag its edge.
A discount doesn't come off your price. It comes off the part you keep. On a $50 hoodie that costs you $35, 20% off is $10, and all $10 comes out of your $15.
"One sale costs you" means everything one more sale costs: the product, shipping, packaging, card fees, the ad that brought it. Rent and salaries stay the same whatever the price, so they cancel out of "the same money".
This is the break-even line, not a forecast. A sale can still be worth it if it brings customers who come back. Just know the bar before you jump it.
The cheapest way to sell more is not a lower price. It's a page that makes the full price feel obvious. That's what we build.
See what Vynce builds